Bing, Google and other internet giants use search engine optimisation information (SEO) to decide how important a website is and where they should place it in their results.

There are many elements to SEO - such as keyword frequency, page quality, competitor analysis and link building - and these should be balanced and used correctly to ensure a business website can get maximum exposure.

This exposure is proven to increase website traffic and profits and is essential to e-commerce and brochure websites alike.

A typical schedule for SEO improvements works along these lines: VI Media's team in Blackburn SEO experts consult the client - getting to know their business, allocated budget and long term aims - and undertake an SEO audit. The results of this audit form the basis of an SEO strategy, including practical recommendations and plans for implementation.

To protect both the reputations of our clients and ourselves, as well as to preserve the integrity of the wider issues of internet search, VI Media only ever uses SEO techniques approved by the major search engines - transparent, ethical/white hat, no dirty tricks and no activities that might lead to a damaging search engine penalty or ban.

Our activities include:

• Improving written copy
• Keyword targeting
• Link building
• Press releases
• Articles
• Directory submissions

Our SEO service also includes regular reporting and recommendations for future improvements in order for our clients to be able to sustain their success, as their bounce rate diminishes and their quality traffic and profits boom.